The Forever Fans customer loyalty process responds to various organizational needs that have bottom-line implications. Once customer product specifications are met
the quality of customer service determines if your customers will choose to return to do long-term business with your organization. Implementing the Forever Fans process will
• Retain your customers
• Develop and retain high performing employees
• Enhance accountability for results
• Encourage your employees to take initiative to prevent and solve problems quickly
• Amplify your return on investment for the short and long term The three secrets of Forever Fans are the following:
(1) Decide what your organization wants by determining the type of people-focused service your organization will do and will not do.The individuals in your organization will develop their own personal touch that is aligned with what your organization wants.
(2) Discover
on a continuing basis
what your customers want and think about what and how you provide their solutions. This requires modifying what you do based on what they want.
(3) Implement and improve systems
procedures
and policies in order to deliver a little more
or plus one percent service
than your customers expect.
These secrets can be implemented after establishing a plan that centers on the intensive use of a 1-day Forever Fans workshop.

Suggested Participants
 
     The 1-day kickoff workshop is aimed at leaders and managers with formal supervisory responsibility in their organizations. The Forever Fans process focuses on changing an organization’s culture so those who attend the workshop will have the authority and the motivation to modify their organization’s practices